Center Gears Up for 18th Iconic AIDS Ride!
Read the latest information about our Center Ride here:
MEDIA ADVISORY
April 3, 2012
Contact:
Cindi Creager, Director of Communications & Marketing
(646) 358-1703, ccreager@gaycenter.org
Center Gears up for 18th Iconic AIDS Ride
Boston to NYC Center Ride Set for September 21-23, 2012
Kick-Off Rally April 16; New Ride Producer and Manager Named
New York, NY April 3 , 2012 — The Lesbian, Gay, Bisexual & Transgender Community Center, the world’s second largest LGBT Center, today further revealed plans for our 2012 AIDS ride, the annual event that has been raising critical funds for the Center’s HIV/AIDS related programs and services for 18 years, beginning in 1995. As shared in March with riders and crew, this year’s Boston to New York cycling journey is set for September 21-23. (Registration info here)
The Center is hosting a kick-off rally on Monday, April 16th from 6:30-8:30 PM, providing an opportunity for the community to meet our new producer, new and past riders and crew, and the HIV/AIDS clients we serve. The nationally syndicated Derek and Romaine Show will also broadcast live during the event on Sirius XM Radio. Last year the show raised over 40-thousand dollars for the ride.
“After a great deal of research, due diligence and thoughtful consideration, we are thrilled to announce the selection of LeadDog Marketing Group, Inc. as our 2012 Ride producer,” said Executive Director Glennda Testone. “An event production and marketing agency headquartered in New York, LeadDog has a passion for, and extensive experience in, logistical support and production for run, walk, and bike events across the country.”
In addition the Center is thrilled to welcome Michael Beck as its 2012 Center Ride Manager. Michael joins the Center following a successful affiliation with the Los Angeles Gay & Lesbian Center as a cyclist, fundraiser and most recently, the recruitment coordinator for AIDS Life Cycle.
“Our clients are our number one priority,” Testone said. “Government funding for HIV/AIDS has fallen drastically, while the vast need for our programming continues to climb. Growing and improving our AIDS ride is a vital step to ensuring we have enough resources to sustain and enhance the programs and services we provide to the people who need us most. We’re extremely excited about Center Ride and eager to work with our new production partner, LeadDog Marketing Group, Inc.”
WHAT/WHO: Center Ride Kick-Off Rally! Meet our ride producers, LeadDog Marketing Group, Inc., our new ride manager Michael Beck, Center Staff, HIV/AIDS Clients, Past and Current Riders and Crew, and more! The Derek and Romaine Show will broadcast live throughout the event!
WHEN: Monday, April 16, 2012, 6:30-8:30 PM
WHERE: The Lesbian, Gay, Bisexual & Transgender Community Center
208 West 13th Street, New York City
CONTACT: Press should RSVP to: Cindi Creager, Director of Communications & Marketing
(646) 358-1703, ccreager@gaycenter.org
About the Lesbian, Gay, Bisexual & Transgender Community Center
A beacon of hope for 29 years, the Lesbian, Gay, Bisexual & Transgender Community Center builds and supports our community through arts and culture, wellness and recovery, HIV/AIDS services, family services and life-saving youth programs designed to foster healthy development in a safe, affirming environment. The Center envisions a world where LGBT people will no longer face discrimination or isolation because of who we are or who we love. We offer a welcoming home to 300,000 visitors each year and we are committed to serving all LGBT people through a variety of programs, services and activities that are designed to meet existing and emerging needs. The Center is many things to many people. We invite you to experience our home at 208 West 13th Street in person and online at gaycenter.org.